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A Full Warehouse Is Not the Same as a Working Range
Selecting the right range is only the first test. Whether it actually turns is the second — and the one most brands stop measuring once the shipment leaves the warehouse.
Margin Is Not Viability: The Category That Works at Scale but Not at Entry Volume
A category's headline margin tells executives little about whether it will pay in a new market. What matters is what it earns after the value chain and at the volume a distributor can actually absorb. The gap between the two is where launches quietly lose money.