A production line running near full capacity isn't a sign of health when it comes to international expansion — it's a sign that any new market win will require displacing an existing one, unless someone decides to invest first.

A brand can identify the perfect international market and still fail to enter it — not because the market was wrong, but because the brand itself was never actually ready to supply it. Element 1 of Brand Readiness explains why supply chain readiness must be assessed before market selection, not after.