Most brands choose their next market by asking which one is biggest. The better question is which one is first — and what that first choice makes possible for every market after it. This article examines market sequencing as a component of the Samana Insights Market Prioritization Framework.

Distributor consolidation is reshaping market access across Southeast Asia. While larger distribution groups can accelerate regional expansion, they also concentrate bargaining power, making partner selection a strategic decision that influences long-term execution, commercial flexibility, and growth.