Most brands choose their first international product before they understand what the market already rewards. Here's why that sequence — and not the product itself — is usually the mistake.

Most brands choose their next market by asking which one is biggest. The better question is which one is first — and what that first choice makes possible for every market after it. This article examines market sequencing as a component of the Samana Insights Market Prioritization Framework.

Food labels are no longer just packaging decisions. They are becoming a critical factor in market-entry execution and operational scalability.